Industries - Surowicz Consulting

Consumer Goods

Surowicz Consulting has worked across a particularly diverse set of Consumer Goods categories, from cleaning supplies to clothing to furniture to home safety and more
We have interviewed thousands of consumers across all demographics around the world, and conducted hundreds of in-depth ethnographies in consumers’ homes
Our approach is deeply rooted in consumer psychology, and we have an unparalleled ability to develop connections between people and brands

Surowicz Consulting thrives at managing complex technology projects, excelling at translating detailed technical nuance into consumer-friendly language
We have a wide diversity of experience with tech, from blue-chip clients in software and telecom to emerging sectors such as robotics and earbuds to just-funded startups developing mobile apps and leveraging AI
From product innovation to journey mapping to segmentation projects, we are well versed in the wide array of research needs experienced by technology clients in the current market climate

Surowicz Consulting has significant expertise in the healthcare space, having interviewed and surveyed thousands of physicians, patients, hospital administrators and other medical professionals across 16+ countries globally
Our deep familiarity with industry vocabulary, payor/reimbursement dynamics, and global nuances has positioned us as an expert partner for Fortune 100 companies in both medical devices and pharmaceuticals, with a focus on cutting-edge treatments
We have helped healthcare clients with efforts including developing new innovations, creating go-to-market strategies, defending leading brands, growing challenger brands, optimizing communication and sales strategies, and much more

Subscription services have been a fast-growing category for Surowicz Consulting, with substantial opportunity to uncover new learnings in this emerging space
The SC team has been tapped to manage subscription projects involving targeting, user experience, and innovation – for both consumer and B2B businesses

From fast food to fine dining, and from soft drinks to premium champagne, Surowicz Consulting has tremendous experience across food & beverage categories
We have a long track record for helping clients grow everything from everyday kitchen staples to luxury products to trendy meal prep kits
Typical projects in the Food & Bev category have been concentrated in segmentation, positioning, product innovation, and journey mapping

In addition to Consumer studies, Surowicz Consulting has significant experience with B2B enterprises that are navigating a more complex and sophisticated landscape
We understand B2B dynamics, team mentalities, and the different communication and sales channels that are successful at engaging executives and decision makers
Our B2B projects have led to company acquisitions, major shifts in positioning, new product development, and has helped clients walk away from poor acquisitions

The Surowicz Consulting team boasts extensive firsthand experience working in media & entertainment, having led agency strategy and managed audience data & insights-driven media campaigns for blue-chip clients across a diversity of channels
From music to movies to digital media and streaming, we have experience across many different media & entertainment business models and players

With significant on-the-ground global research experience, Surowicz Consulting has a deep wealth of international cultural exposure and travel knowledge
From airline & hotel loyalty programs to travel booking sites to niche travel agencies and destination tourism boards, the SC team provides unmatched knowledge within travel services & recreational experiences of all kinds

While finance is complex, it all boils down to human psychology and motivations, which is what Surowicz Consulting excels at understanding and influencing on behalf of both consumer-based and B2B clients
The SC team has deep exposure to and experience with credit card reward programs, different types of investment vehicles (e.g., equities, ETFs, options, IRA, 401K, etc.), bank accounts, global money transfer services, crypto, and other financial tools