We offer best-in-class work that rivals the top market research and consulting firms, with the added benefit of executive white-glove service on every project.
While every project includes a custom approach, our process is always driven by the following core tenets:
01
We Love to Challenge The Status Quo
Always questioning if we’re getting at the heart of the issue that our clients are facing, and adapting our approach accordingly
Not letting respondents get away with lazy or non-sensical answers, asking for examples and clarity where needed
Iterating our process or stimuli as needed at each step of the project
02
We Push Beyond Client Assumptions and Hypotheses
Busting myths and gaining clarity when there are differences of internal opinion
Validating or challenging client beliefs based on customer input
03
We Take Great Pride in How We Ask Questions
Leveraging different types of questions for different purposes, with careful reasoning for one approach vs. another
Always providing appropriate context, so people can understand the intent of our prompts and respond most effectively
04
We Are Experts at Interpreting What People Say
Taking the full picture into account during qualitative interviews – including tonality, body language, facial expressions, specific diction, and more
Appropriately cleaning, analyzing, and interpreting large data sets based on our extensive understanding of how people answer online surveys
Thinking deeply about what people mean – including what they might not say overtly
05
We Have a Truly Global Perspective
Understanding cultural nuances, sensitivities, and language considerations across different regions and markets
Enhancing our ability to deliver solutions that are both globally relevant and locally informed
01
We Love to Challenge The Status Quo
Always questioning if we’re getting at the heart of the issue that our clients are facing, and adapting our approach accordingly
Not letting respondents get away with lazy or non-sensical answers, asking for examples and clarity where needed
Iterating our process or stimuli as needed at each step of the project
02
We Push Beyond Client Assumptions and Hypotheses
Busting myths and gaining clarity when there are differences of internal opinion
Validating or challenging client beliefs based on customer input
03
We Take Great Pride in How We Ask Questions
Leveraging different types of questions for different purposes, with careful reasoning for one approach vs. another
Always providing appropriate context, so people can understand the intent of our prompts and respond most effectively
04
We Are Experts at Interpreting What People Say
Taking the full picture into account during qualitative interviews – including tonality, body language, facial expressions, specific diction, and more
Appropriately cleaning, analyzing, and interpreting large data sets based on our extensive understanding of how people answer online surveys
Thinking deeply about what people mean – including what they might not say overtly
05
We Have a Truly Global Perspective
Understanding cultural nuances, sensitivities, and language considerations across different regions and markets
Enhancing our ability to deliver solutions that are both globally relevant and locally informed
